6 Types of Marketing Videos to Propel B2B Buyers Through the Sales Funnel

Introduction

This post will teach you about the many sorts of marketing videos and how they can be utilized to increase sales.

Brand recognition

The initial stage in the buyer’s journey is to watch brand awareness videos. They aid in developing trust and credibility with your target audience, which can then be utilized to offer a new product or service. A brand awareness film may also convey a new concept or idea in a fun way that entices people to learn more about it.

Videos for Education

Potential consumers are informed, educated, and guided through the sales funnel through educational video. These may be used to describe the characteristics and benefits of your product or service and how to utilize it.

Instructional marketing films are an excellent approach to establishing trust with your audience by demonstrating that you are an industry expert who understands what they are doing and has their best interests at heart. This style of video is good for B2B companies because it helps potential clients understand why one solution is better than another without being too salesy, which would turn off many viewers.

Product demonstration videos

Product demo videos are an excellent approach to demonstrating your product. To do this, show the product in action, how it works, and what it can achieve for clients. You may also include testimonials from previous customers who were pleased with your product or service.

Product demos are especially helpful if you’re selling anything complex or technical that has to be explained before consumers will buy it (think: software). For example, if you offer accounting software for small businesses and potential clients are still determining whether they need it (or how much money it may save them), making a video illustrating how simple it is could help convince them that this is worth investing in!

Testimonial videos

Testimonial videos are a great way to help B2B buyers feel more comfortable with your product or service. A testimonial video can also help them understand the benefits of your product and its value in their industry.

For example, if you’re selling an accounting software solution and have an existing customer who uses it in their company every day, they might be able to talk about how much time they save using this particular technology because it automates so many functions–and then show exactly how much time that is by showing all those automated tasks being performed on screen over time.

Explainers

Explainer videos are short, fun videos that explain what your company does. They’re typically between 20 and 60 seconds long and they can be used to introduce a new product or service or to explain a complex concept.

Explainer films are helpful because they assist B2B buyers in understanding the value of your product without requiring them to read or view another video. This sort of video may be used at practically any level of the sales funnel, but it is wildly successful at the top because customers may need to be more familiar with you!

How-to videos

How-to videos are an excellent method to educate and enlighten people as well as demonstrate how to do a skill or a procedure. For example, if you’re selling accounting software, you might create a video explaining what reporting tools are included and how they function.

• How-to videos demonstrate the capabilities of your product or service, which helps customers comprehend it better.

Several video styles may be created and used to market B2B products and services.

• Brand awareness videos: Brand awareness is the first step in the buyer’s journey. These are short videos that showcase a brand’s values and mission statement as well as its personality through storytelling and imagery rather than talking points or product features. They’re typically between 30 seconds and two minutes long; their goal is simply to get people interested in what you have to offer so they’ll want more information from other channels like email campaigns or landing pages (which we’ll talk about later).
• Educational/informational: An educational video explains how something works–for example, how does an industrial robot work? Or what kind of benefits does it provide? These types of videos can also be used for training purposes; for example: “How To Use Our Software” would show users exactly how our software works without having them read through pages upon pages of documentation first!

Conclusion

The key to using video is to know what type of content will best fit your brand and your audience. If you want to reach a broad audience, consider creating explainer videos or educational pieces. If you’re looking for testimonials from customers or prospects, consider how-to videos or testimonial videos. However, if you have a specific product that needs explaining then there’s no better way than through an explanatory video!