What Today’s Marketing Innovation Looks Like

Introduction

The world of marketing is in a state of constant flux. From the rise of social media to the growth of eCommerce and digital advertising, it’s important that you know what you’re doing if you want to stay afloat. Whether you’re an ad agency or a small business owner looking to stay competitive in your industry, here are six new trends for marketers today:

The New Marketing Creativity

The new marketing creativity is about more than just the product. It’s about the customer experience, and how that experience aligns with your brand identity and mission. It’s also about understanding what people want from their products and services, as well as how they feel when they use them–and then creating content that meets those needs and emotions head-on.

You don’t have to be creative in an artistic sense; you just need to think outside the box of traditional advertising approaches by focusing on what makes each individual unique rather than lumping everyone into one big group based on age or gender demographics alone. This means incorporating different types of media into your marketing strategy (video, podcasts), looking at emerging platforms like virtual reality headsets (VR) as potential new avenues for reaching consumers where they live online every day without ever leaving home!

Content is King – and Queen

Content is king–and queen. Content is a powerful tool to engage and convert prospects, build trust and loyalty, generate leads, and drive sales.

Content is so important that it has become one of the top marketing activities for companies around the world. In fact, according to research by the Content Marketing Institute (CMI), 85% of B2B marketers are currently using content marketing as part of their overall strategy; however, only 38% have an effective content marketing program in place today!

With all this focus on creating great content, it’s easy to see why we often hear “content is king” or “content rules.” However, there are many types of content that can be used in different ways depending on your goals:

Personalization is a Must-Have in the New Age of Marketing

Personalization is a must-have in the new age of marketing.

It’s more than just getting your name right–it’s about using data and technology to create experiences that are tailored specifically for each person who comes across them, whether they’re browsing online or watching TV. That means you can send them an email with information on their specific interests or recommend a product based on their purchase history at another retailer (and even offer coupon codes).

Personalization isn’t only for customers; it also works wonders for employees and prospects alike: Your team members will have access to tools like CRM and Salesforce so they know exactly what their customers want from them at any given moment; meanwhile, prospective hires will see job listings personalized based on their skill set and interests instead of generic ads that don’t speak directly about what matters most about working there!

Video, Video, Video

Video is one of the most engaging and shareable forms of content. Video can be used for a variety of purposes: from marketing to educating your audience and even selling your product or service.

Video is also easy to make–you don’t need any special equipment or software (though both are helpful). You simply need something with a camera attached and an internet connection so that you can upload it later on.

Use videos as part of your content strategy by posting them on YouTube or Vimeo, as well as embedding them into blog posts like this one!

Engagement Through Data and Technology

Data is a vital and valuable resource for marketers, as it helps you understand your audience. It can be used to create a more personalized experience, allowing brands to deliver content that appeals directly to their customers’ interests.

Using data also allows you to engage with your audience in an effective and relevant way. Most importantly, it helps you understand how best to communicate with them–whether that means providing information about their favorite products or showing them ads based on the types of websites they visit most often (or both).

As marketing shifts to be more creative and engaging, it’s important you know what you’re doing.

As marketing shifts to be more creative and engaging, it’s important you know what you’re doing.

• You need to be data-driven: You can no longer just make up things that sound good. You need to back up your ideas with data or they won’t resonate with your audience.
• You need to personalize the experience: If someone comes into contact with your brand in any way, shape or form–whether via website, email or social media–you want them to feel as though they know who you are as an organization and that their interaction matters enough for you (as marketers) to go out of our way for them by remembering their name or favorite color so we can start building a relationship from there on out! That means creating content specifically geared towards different types of consumers based upon their preferences/personality type etc… We also need this because people today have access too much information which makes it harder than ever before when trying get through all those messages coming at us daily; therefore making sure each piece has something unique about itself so people will notice something new every time they receive something from us even though most likely everything being sent out would contain similar information regarding topics such as promotions etc…

Conclusion

The world of marketing is changing and it’s important that you keep up. If you want your brand to stand out and engage with customers, then creativity is the way forward. The best way to do this is by understanding what makes them tick – so start by checking out our blog post on what makes people buy!