If you haven’t jumped on the pitch video bandwagon yet, you’re missing out. These videos are a modern twist on the classic elevator pitch, perfect for showcasing your brand and product through video. Let’s dive into why they’re essential and how to nail them.
Why Pitch Videos Matter
- Engage Your Audience: Attention spans are short (around 8 seconds). A well-crafted pitch video grabs attention and keeps viewers hooked.
- Showcase Your Personality: Videos put a face to your company, making your brand more relatable and trustworthy.
- Simplify Complex Ideas: Got a complicated product? A video can break it down into easily digestible chunks.
- Boost Conversions: Videos turn viewers into customers by clearly explaining what you do and why it matters.
Best Practices for Creating Pitch Videos
Who Should Be Featured? Founders and Executives
Authenticity and straightforwardness (is that even a word?) matter – you want to see the founder or CEO of the company explain what the company is about. What you do and what pain it solves.
Ideal Video Length – Just keep it short
Aim for 1 to 3 minutes. This is long enough to cover the essentials without losing the viewer’s interest. Remember the short attention span.
Distribution Channels (or, you already have a piece of content – use it across channels!)
- VCs: Instead of sending in the classic presentation deck, start standing out and send a video – put a face to the name and get things rolling.
- Company Website: Embed the video on your homepage and relevant product pages.
- Email Campaigns: Include the video in your newsletters and email marketing campaigns.
- Social Media: Share the video across your social media platforms to reach a broader audience.
- LinkedIn: Given its B2B focus, LinkedIn is an ideal platform to share your pitch video.
Tips for Making an Effective Pitch Video
- Start with a Hook: Grab your viewer’s attention in the first few seconds. Use a catchy intro or a compelling statistic.
- Focus on the Problem/Solution: Clearly define the problem your product solves and how it does so.
- Highlight Key Features: Showcase the most important features of your product and how they benefit the user.
- Call to Action: End with a strong call to action, encouraging viewers to take the next step, whether it’s visiting your website, signing up for a trial, or contacting your sales team.
Common Pitfalls to Avoid
- Lack of Clear Message: Make sure your script is clear and your message is easy to understand.
- Overloading with Information: Keep it simple and focused. Too much detail is overwhelming.
- Poor Production Quality: Invest in good equipment or hire professionals to ensure your video looks and sounds great.
Conclusion
Pitch videos are a powerful tool for any B2B company looking to make a strong impression. They combine the best elements of the About Us section and an elevator pitch, providing a dynamic way to explain your product or service. By following the best practices outlined above, you can create compelling pitch videos that engage your audience, build trust, and drive conversions.
So, what are you waiting for? Lights, camera, action!
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It helps you reduce the workload and takes you from zero-to-video in minutes.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.