5 Marketing Techniques that Will Sky Rocket in 2023

Marketing techniques have evolved drastically throughout the last few years and will continue to transform in 2023. From video creation to expert collaboration, a company must stay up-to-date with the latest trends to establish its brand identity. Here are five marketing techniques that will sky rocket in 2023. 

1. Video-Based Content on Social Media Platforms

Video-based content, such as reels, has become more popular than ever over the last few years. These short, high-quality videos are almost addictive, as many creators do a phenomenal job at wowing the audience. Companies can create reels to publish sales videos, enhance internal learning and development, and encourage employee advocacy. Thankfully, reels are easy to film; there’s no need for an editor or multiple retakes. Additionally, most social media platforms have built-in tools for automated effects and animations.

2. Strong Influencer Relationships

Social media is here to stay. In fact, recent data tells us that more than 4.2 billion people are using social media. Companies will continue to build strong relationships with influencers in 2023 to promote engaging and impactful content. Using an influencer is a time-saving and effective way for a business to reach its target market.    

3. Increased Use of Chatbots to Improve Customer Experience

Chatbots have become smarter thanks to the advancement of artificial technology. Using a chatbot on a website is an efficient way to provide customer support and also get leads. They’re also must cheaper to maintain than hiring full-time chat support staff.

4. Marketing Leveraging AI-Driven Platforms

Artificial technology (AI) is becoming smarter, and companies are starting to realize its potential. AI can play a vital role in a company’s marketing strategy. For example, it can collect data, perform data analysis, and even write copy. Additionally, AI helps organizations create a streamlined process for personalized marketing.

5. Personalized Marketing to Target Individual Consumers

Statistics show that 90% of U.S. consumers find personalized marketing “very or somewhat appealing.” Companies will use real-time data in 2023 to target individual consumers and boost client collaboration. One-on-one marketing increases click-through rates (CTR) and can lead to more conversions.