5 Tips for Creating Product Videos That Result in Sales
If you’ve ever watched a home improvement show, you’ve probably seen the host run around a room, showing off different angles of the same product. While this technique is useful for showing off how something works, it isn’t likely to be very engaging for viewers. Luckily, there are plenty of better ways to create product videos that are both entertaining and effective at driving sales. In this article, I’ll share five tips for creating more engaging product videos that will get your audience excited about buying your products—and help your bottom line as well!
1. Be different
The first step to creating a product video that results in sales is to be different.
What is the significance of this? If you’re simply another firm producing the same stuff as everyone else, your clients will become dissatisfied and leave. You must give them something unique—something they haven’t seen before, or at least anything done quite like yours. This can be accomplished by discussing what distinguishes your product from other, similar products on the market.
However, this also includes other factors, such as how much effort went into designing the look of your packaging and whether or not it includes extras such as free shipping or a convenient return policy.
2. Use the right equipment
- Camera quality. A good camera is one of the most important pieces of equipment you can have when filming your product videos. You want a high-definition camera that records in 1080p, but it’s also important to make sure that it has an aperture range of at least f/2.8 or larger–this will help with lighting and depth of field (the area in focus).
- Microphone quality. It may seem like an afterthought when shooting video, but having good audio is just as important as having good visuals. If there are any background noises or other sounds that would distract from the person speaking on screen, then using an external microphone could eliminate those distractions completely. This lets viewers focus solely on what’s being said.
3. Have a plan
An important thing to do before shooting a product video is preparing ahead of time. To do this, you must understand your target audience and the best way to reach them. It is also valuable to be aware of your budget and how much time you have available for filming and editing. Knowing these things ahead of time will assist you in having an end project that will satisfy your goals.
4. Make them shareable
It’s time to release your product video now that you’ve finished it. The simplest method to do this is to make your video easy to post on social media networks. This may be accomplished by posting it on platforms with simple reshare features or by including a call-to-action inside your video.
It is important that your video is easy to view on a browser or mobile device in order to maximize your views.
5. Test and adapt
There are a lot of things to consider when creating product videos, so don’t be afraid to test different content and formats. Test different lengths, call-to-action strategies, and messages. Test different visuals like using B-roll footage or animated graphics instead of just talking headshots, for example. Finally, experiment with video quality as well — if you have high production-value footage from another project then try using it!
If you want to get more sales from your product videos, follow these five tips.
- Be different
- Use the right equipment
- Have a plan and test, then adapt if necessary
- Make them shareable
I hope you found these tips helpful! I know that creating product videos can be a daunting task, but it’s well worth the effort and Shuffll makes it a lot easier. The more sales your business makes from its videos, the more likely it is to succeed.
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.