Showing the people behind the company
In today’s high-tech world, it’s easy for companies to lose their personality and human touch in their marketing efforts. This can make it difficult for companies to build trust with their audience and clients. Neil Patel recognizes this issue and encourages companies to use video and employee advocacy as a way to personalize their brand and reconnect with their audience. By featuring real employees in their marketing efforts, companies can humanize their brand, increase credibility, and increase authenticity.
What you need is your team members, your employees getting in front of a camera and talking. People want to see the ”people” behind a company. That’s who they engage with, thats who they build relationships with.
However, creating personalized marketing content can be time-consuming and require significant effort from employees. From briefing and storyboarding to copywriting, voiceovers, editing, and adding effects and animations. This traditional video production process can be annoying and distract employees from their primary tasks. Shuffll offers a solution by providing a platform that enables companies to easily and quickly create high-quality, personalized marketing videos in a fraction of the time it would take with traditional methods. With Shuffll, companies can streamline the video production process and focus on their core business while still delivering impactful content to their audience.
No one likes faceless companies anymore… this is why brands like LeBron James and Kylie Jenner have built big businesses.
In conclusion, employee advocacy is important because it helps to personalize a company’s brand and make it more relatable to the audience. Employees are seen as authentic and trustworthy, which increases trust and credibility. Featuring employees in marketing videos can also help to increase the reach of the content and drive engagement. In today’s digital age, it’s essential for companies to connect with their audience in a genuine and personal way. Employee advocacy is an effective way to do so.
Source: Neil Patel – LinkedIn