The right way of using AI in Marketing
Introduction
Business is changing as a result of artificial intelligence and machine learning. We use them to make decisions, solve problems, and even find new ways to interact with customers. Marketing is also becoming more advanced thanks to AI, which enables marketers to focus on what matters: their customers’ needs. Here are some tips on how to make the most of AI in your marketing strategy or just to learn more about what it can do for your brand.
Most important: Be true to your brand
The way you represent yourself needs to be consistent and transparent in order to be true to your brand. If a company has a strong social media presence and an established reputation for being funny or witty you should keep this tone, also if you use generated content. It may be necessary to change big paragraphs in output if the results don’t align with your brand. Despite the fact that artificial intelligence will simplify a lot of work, it also requires intensive fact-checking and proofreading.
Think about what you want to achieve
The first step to using AI in marketing is to be specific about what you want to achieve. It’s not enough just to say “I want to use AI.” You need to think about what exactly you want to create with AI, which tools are applicable for that, and then make sure that it can actually deliver on those promises.
Let’s take an example: let’s say that you’re working on a video campaign for a new product launch. You know that people who watch videos are more likely than others to buy your product and be more engaged. The important aspect here is that for product launches customers want to get to know the people behind the product before buying. In this case, Shuffll is ideal since it provides AI-generated copy, art, storyline, and branding features while still using employees to appear in the video to maintain authenticity. Camille Moore from ‘’Third Eye Insights’’ recently expressed this thought really well as seen in this video.
Don’t rush it
Don’t rush it. AI is not a replacement for human interaction, and it’s important to think about what you want to achieve with your marketing before jumping in headfirst.
You should start by asking yourself: What am I trying to do? How can AI help me achieve that goal? When is the best time to use this technology in relation to my customers’ needs and desires – and with what content would my customers care about what I have to say on social media or through email newsletters versus other channels like social media ads or magazines? If there’s one thing we’ve learned from our experience with artificial intelligence at Shuffll, it’s that these questions are not always easy or obvious answers you can get by simply asking ChatGPT; sometimes they require digging deeper into our own assumptions about how consumers behave when interacting with brands online and offline.
Video is a great medium to stay personal
Video is a great medium to stay personal. With video, you can show off your brand’s personality and connect with your customers on an emotional level. That doesn’t mean that you have to ditch AI altogether though!
With Shuffll we only use AI for the inspiring part so you keep the personal touch in your videos. Only of our biggest values is making sure your videos stay authentic and original while also easy to create!
In the same episode as the previous video, Camille Moore elaborates on authenticity and creating relationships in marketing. We highly recommend watching the entire episode and checking out more of Camille Moore.
AI can help make your marketing more effective as a Tool
AI can help make your marketing more effective as a tool. It can also help you understand your customers better, which will in turn allow you to create better content ideas and optimize the efficiency of your marketing efforts.
Through AI-powered automation and analytics tools, marketers will be able to manage their budgets better by freeing up time for other activities that are more valuable for their business such as building relationships with customers or coming up with new ideas for campaigns.
Conclusion
AI is a fascinating technology, but remember, it is only one element in your marketing toolbox.
The key to getting the most out of AI is not to rush into it but to take your time and consider how you want to use it in your business.
Then, before investing too much time or money in something new, begin with small projects where you may learn from your failures.
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.
