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Microsoft: Ask the expert

A video that got 4,000 engagements in just 10 minutes of work

 

 

 

Shuffll was approached by Microsoft EMEA (Europe, Middle East, and Asia) to create a video show that showcases their products and services in a fun and creative way. Microsoft is a leading computer software provider, cloud computing, video games, and other online services. These are some of the features that are important for us to focus on and keep in mind while working on the videos.

 

 

The task

 

 

The Developer & Tech Community Lead at Microsoft EMEA, Adi Stein, used Shuffll to generate a new concept: the “Ask the Expert” series. This series features interviews with developers, specialists, and software architects within the company, intending to create a video that is both informative and engaging. 

 

Using Shuffll, she turned topics people may perceive as boring and static into exciting, interactive videos that got thousands of engagements.



 

Our approach

 

 

To make the video production process as efficient as possible, Stein turned to Shuffll AI. Shuffle AI is a feature on our platform that can write scripts based on a short description of the video topic. Stein used this feature to create her interview questions. 

 

Another significant part of Shuffll is that the website can record many videos of different people worldwide, with the results ending up in the same place on the Shuffll website. With this feature, Stein invited experts and other guests from Microsoft Research and Development and other product departments worldwide to participate in the video remotely.

 

This video series was a massive success for Microsoft. Shuffll made remote collaboration much more efficient, and Microsoft was able to create a fun and engaging game show to promote its products. Microsoft’s big goal was to keep viewers engaged, so we designed a mini-game with a timer that would force the special guests to respond quickly and honestly. This allowed for many fun and charming moments for viewers to see. 



 

 

“Working with Shuffll was a breeze. In a sea of video products, their platform is the only one that can help me produce video content in scale that meets our needs”

Adi Stein

 

The Results

The results were remarkable. Based on the popularity of the videos, Microsoft decided to continue their video creation with Azure Specialist by making a 12-video series where they interviewed specialists on their applications and project. These videos were also created using Shuffll and the fantastic features it has to offer.

Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
 It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.

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