Or, How to Inform your Audience that you’re Evolving?
Keeping your audience informed is crucial. Product or feature update videos are an essential tool for maintaining engagement and ensuring customers know about the latest developments.
Best Practices for Creating Product or Feature Update Videos
Who Should Be Featured?
Product Managers and Developers: Classic! These individuals can provide in-depth insights into the new features, explaining the thought process and benefits behind each update.
Company Executives: Yes, it’s nice to have C-level give their strategic perspective on how the updates fit into the company’s broader vision.
PRO TIP Customer Success Stories: Incorporate users who have benefited from the updates to add credibility and relatability to the video.
Ideal Video Length – Short and Sweet
Aim for videos that are between 1 to 2 minutes long. We’re dealing with a very short attention span.
But what if I want to explain? And show more?
Hmmmm, you might choose to create in-depth tutorials: For more complex updates, consider longer videos or (better) a series of shorter videos that dive deeper into specific features.
Where? The Best Distribution Channels are Where Your Audience is at
- Social Media: Share snippets or highlights of the videos on social media platforms to reach a broader audience and drive traffic back to your website.
- Email Newsletters: Send the update videos to your email list – best to have your users know what’s up!
- Company Website: Host the videos on your product pages and a dedicated updates section to make them easily accessible.
- In-App Notifications: For software products, use in-app notifications to inform users of new updates and link to the video for a detailed explanation.
Conclusion
Product or feature update videos are more than just a trend; they are a strategic asset in modern marketing. By creating these videos, companies engage with their audience, build trust, and demonstrate ongoing value. As the digital landscape continues to evolve, incorporating product update videos into your communication strategy can set your brand apart and drive long-term success.
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