Introduction: Insurance company Voom’s Skywatch division recognized the potential of video content to boost its brand awareness and showcase the benefits of its product. The challenge was to create a visually engaging format featuring experts and influencers in interviews.
Objective: Develop a format for a video series featuring expert and influencer interviews, aiming to increase brand awareness and demonstrate the value of Skywatch’s products.
Collaboration with Shuffll: Through the partnership with Shuffll, Skywatch was able to simplify the video creation process and facilitate remote participation from international experts and influencers.
Interview Format Development: Designing an easy-to-use, visually appealing interview format that would highlight the expertise of the interviewees while showcasing the benefits of Skywatch’s product.
Cost Efficiency: The remote nature of the interviews not only eliminated travel expenses but also ensured the efficient use of resources in producing the video series.
High-quality Content: Skywatch’s interviews with industry experts and influencers through Shuffll were engaging, informative, and interactive.
Enhanced Brand Awareness: The video series effectively reached Skywatch’s target audience, increasing brand awareness and solidifying its presence in the insurance market.
Product Validation: The video series provided potential customers with compelling reasons to choose Skywatch, highlighting Skywatch’s superior product.
Conclusion: Skywatch achieved its marketing objectives in a cost-effective manner by creating a video series featuring expert interviews with Shuffll.
With the help of Shuffll we were able to spread our wings within the marketing sector
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.