A Step-by-Step Approach to Boosting Your Brand Via Employee Advocacy Videos
There are several methods for promoting your brand and multiple ways to gauge performance. Employee advocacy is one of the most successful methods because it utilizes the authenticity of the voices of your team members while also boosting traffic and engaging your audience. In this post, we’ll go over the fundamentals of employee advocacy videos (and why they work), what makes them so great, and how to produce your own to showcase your brand’s top workers while simultaneously interacting with consumers.
An efficient technique to connect with your audience is through employee advocacy.
An efficient technique to connect with your audience is through employee advocacy. Workers are a terrific resource for interacting with your audience since they have a personal connection to the brand and are enthusiastic about it. They may also assist you in establishing trust with your audience since they have a firsthand understanding of the company’s products or services, making them more trustworthy than any other spokesperson or influencer in the sector.
In social media, video is the most effective type of content.
In social media, video is the most effective type of content. According to research, video produces up to ten times more interaction than other postings. Video is also 84% more likely than other forms of material to be shared on social media.
Video can be used to tell a narrative, illustrate a product or service, or entertain—this adaptability makes it such an appealing alternative for companies trying to increase their online reach and brand recognition.
Engage your audience with videos that are genuine and convey a narrative.
You may engage your audience by demonstrating that you understand them and are more than a brand. Utilize videos to convey a narrative rather than to promote a product.
Employees must feel comfortable sharing their stories with social media audiences if they want to improve their brand through employee advocacy videos. This promotes trust between the firm and its consumers, as well as among personnel. It also gives employees something to be proud of: the opportunity to share their experiences with others honestly!
Understand your target audience and utilize hashtags that are relevant to them.
While establishing your hashtag, consider who your target audience is and what they are interested in. Including the hashtag #acrepair in a video describing how to repair an air conditioner will only help a little. Alternatively, you might use #hvac or #homeimprovement—or, even better, a mix of the two!
Hashtags also increase fan interaction by providing them with something entertaining and distinctive to use when discussing or sharing material relevant to yours (and tagging you).
Choose the most appropriate platform for your brand’s messaging and content categories.
There are several social networking channels to select from. Some are more suited to the message and content kinds of your brand than others.
For example, if your firm provides items that appeal to millennials and Gen Zers (those born after 1995), Facebook is an excellent option because it has over 2 billion members worldwide—72% of them using the network daily. If you want to attract older clients (Baby Boomers to Generation X), Instagram may be a better option because it has 400 million monthly active users who spend an average of 50 minutes per day on the app—and 60% of them check in daily or many times per day!
If you want your employee advocacy videos to be shared on other sites such as Twitter or LinkedIn, as well as Facebook and Instagram (which allow viewers at large), consider uploading them to YouTube instead, where they will have access to billions of viewers worldwide via Google search results in pages.
Make it brief and to the point! People prefer to watch dull videos, so make them as enjoyable as possible.
Make it brief and to the point! People prefer to watch dull videos, so make them as enjoyable as possible. Remember, you’re attempting to enthuse people about your company, so ensure the material is relevant and straightforward.
Utilize videos that are pertinent to your target audience. If they’re interested in a specific topic (such as technology), show them how this product or service will help them reach their goals faster than ever before! If it isn’t relevant to them, chances are they won’t share it since there isn’t enough motivation.
Ensure all videos can be shared across many platforms for the best results.
- Employ a video hosting service that allows you to embed the video on your website and share it on social media.
- Utilize a video hosting service to distribute the video on other sites such as LinkedIn, YouTube, and Facebook.
Genuine employee-generated material may also be an effective method to engage your audience!
Employee-generated content is an excellent method to connect with your target audience.
Workers are the finest brand ambassadors, and allowing them to generate their material is more successful than marketing-driven messages. Because individuals are more inclined to buy into a company’s notice when it comes from a colleague rather than seeing an advertisement on TV or online, the authenticity of employee-generated content can be more convincing than traditional advertising.
Employee advocacy videos are an excellent method to engage your audience and communicate your company’s narrative. Check out our other blog entries on employee advocacy if you’re seeking additional ways to improve your brand!
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