Promotion of Your YouTube Channel
YouTube is the second-largest search engine in the world. With more than 2 billion monthly active users and an expansion rate of 4% per year, it is enjoyed by double that of its nearest competitors. By promoting your channel on YouTube and social media platforms, you’re taking advantage of the chance to reach new customers and expand your business. To help you with this, we have compiled this guide on promoting your brand on YouTube and gaining more views:
Optimize the About section.
The About section is a chance to connect with your audience and introduce yourself. It is also a space to include your company’s logo, website, social media links, and testimonials.
Creating a brand identity allows your product to be more recognizable and reach your target audience.
Add channel art to your videos.
The first thing people see when viewing your channel is your header and video thumbnails. This makes it crucial to stand out. Your channel art should be both captivating and consistent with your overall brand.
Write a compelling video title.
In order to gain more engagement with your content, you need an exciting and informative title. If you are unsure of how to write one, here are some suggestions:
- Include a name, keywords, and tags for the video. Having the most relevant information first while still including popular tags helps YouTube categorize your video. This allows it to be discovered by users who are searching for similar material.
- An attention-grabbing headline (e.g., “How to Make a Cake in 30 Seconds or Less”) captivates viewers without giving away too much information. By leaving users curious, they will likely click on your video to learn more.
- Include a call-to-action at the end of each title, so people know exactly what steps to take if they are interested (e.g., “Click here now!”). This will guide people into being more responsive and likely to engage.
Embed links to social media accounts in your player settings.
Incorporate social media account links into your player settings to give viewers a better chance of getting to know your brand. To do this, you can include links at the top of your page, to the left of the video player, and at the bottom of each video’s description.
Having your brand’s website link is especially useful as consumers will know where to go to gain the most information on your brand. By making it accessible, people are more likely to build interest in your product or service.
Pin your videos to Google search results.
To pin a video, click the three dots next to the Share button, followed by “Pin.” You’ll see an option for “pinned” or “unpinned,” which determines whether this specific piece of content will be displayed in search results for terms related to it. An unpinned video may still be found, but it will appear only when a user clicks directly into the YouTube search bar itself, as opposed to conducting an initial query about a random topic. Pinning is an excellent way to ensure that people can discover your content.
Mention influential people on social networks and other platforms.
Mentioning influential individuals on social media and other channels is another method for promoting your YouTube channel. By referring your viewers to influencers who make content similar to yours, they will get a better understanding of your message. Additionally, if an influencer has recommended your videos or product, referencing back to that could help you — people are likely to view things that have been liked by someone else.
Feature popular hashtags on your channel or videos.
Hashtags are a great way to connect with other creators, gain new followers, and drive more traffic to your YouTube channel. Hashtags can be put in various places on your YouTube videos:
- In your video description.
- The title of the video.
- Video tags (up to 30 are allowed).
- Your videos’ comments section (you can use up to 30 per comment).
- Thumbnails and annotations.
Now that you know what to do, why not begin immediately?
Video marketing is a fantastic way to promote your YouTube channel, but building an audience takes time and patience. The more videos you produce, the greater your chances of being discovered by new viewers searching for content on related topics. You can do this on your own, or you can hire an expert. Both options, with time, could yield the same results. For a quicker-paced, guided alternative, you could also use Shuffll to help you write and produce your videos.
Building your YouTube channel starts with your about section, channel art, and creating engaging titles. Promoting it can be done by adding links to your social media accounts in the player settings or pinning videos to the top of Google search results. The key is consistency: if you can keep up your output of content over time (even if it’s just once a week), then people will start noticing your channel more than ever before!
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.