With so much stimulus in every corner vying for people’s attention, getting someone’s eyes and ears on your brand is harder than ever before. Therefore, it’s unsurprising to discover that video content is the modern format of choice for professional markets. Videos are informative, easy to consume, and highly engaging.
There are so many types of videos that a business can use to market. A particular type to pay attention to includes brand video. When well-produced, branded video is invaluable to helping your company grow.
What Is Brand Video?
Brand videos are designed to quickly inform viewers about the specifics of a brand. It could be an introduction for newcomers or the delivery for additional content for loyal followers.
Normally, these videos will cover the unique story of the brand and showcase the personality of the company while sharing enticing information to increase the reputation and status of the brand in front of viewers. For newer businesses, they’re especially important to gain customer trust.
Why You Should Invest In Brand Videos
If you are searching for growth opportunities, branded videos are a necessary step to take. Below are some of the most important benefits related to branded video:
- Develop brand awareness: Making videos that are memorable will have people talking, especially if it resonates with their personal values. If they are especially impressed, they will go a step further to share the video with friends, potentially creating a chain reaction to expand your reach.
- Convey a lot of info in a short time: The average person’s brain processes videos and pictures much quicker than text. The show, do not tell approach applies especially here. A brand video is the chance to share your core values and story in a compelling, concise manner.
- Humanize the brand: Businesses are faceless by default. However, the creation of brand video content lets you add the necessary human touch to the business and let customers see your organization for what it really is.
- Boost search engine rankings: Search engines like Google and Bing are designed to provide informative content to users. Videos are widely acknowledged as a meaningful way to impart information. The incorporation of brand video onto your site helps boost your result page rankings.
What Is Included In Brand Video Content
All brand videos are unique, so it’s often difficult to pin down a common list of what content absolutely needs to be included. Nevertheless, here are several elements you need to add:
- Brand colors and logos: An emblem or logo is the foundation of a brand’s identity.
- Intros, transitions, and outros: Using identical transitions can provide consistency between the videos you make.
- B-roll: Footage under the B-roll category works wonders when transitioning between scenes or trying to set a proper tone. For instance, if your business sells cosmetics to young adult women, it’s possible for you to use footage of girls walking around the mall or attending prom.
- Testimonials from clients: The best way to develop trust in a brand is through social proof.
- Overview of the company: Your audience has to know what the purpose behind your organization is.
The Secret To Engaging Brand Video
Creating brand videos from scratch is not an easy feat. Still, you don’t need to be afraid if you approach it in a step-by-step way. When breaking down the to-do list for engaging videos, consider the following:
- Understand the target audience: When you know who the video is for, you will be able to determine the right approach. Should it contain a serious or fun tone? What message will be shared? These kind of questions need to be answered if you have a specific audience in mind.
- Planning ahead: Hashing out a realistic budget, adequate timeline, and proper script for the video will help guide you through the remainder of the process
- Tell stories: Your videos need to be interesting as well as engaging. By deciding on messages that resonate with your viewers, you will maximize the chances you can share them with others.
- Content in line with brand: As much as your audience needs catering, you need to keep in mind that the content must also reflect the brand.
- Include important info: Colors, logos, transitions, and testimonials all need to be incorporated with brand identity in your videos.
Create Affordable, Quick, High-quality Videos Today
Shuffll is an AI-driven video production platform that allows businesses to easily create and share high-quality video content. The platform streamlines the process of creating personalized marketing videos, making it faster and more efficient for businesses to produce engaging content for their audience.
One of the key features of Shuffll is its AI-generated storylines and scripts, which allow businesses to quickly produce professional-grade videos without the need for extensive planning and preparation. The platform also includes a teleprompter and studio environment, where users can record and edit their videos in real-time.
In addition to its ease of use and efficiency, Shuffll also offers a range of customization options, including the ability to select different themes and art styles, as well as the option to add custom logos and branding. This allows businesses to fully personalize their videos to match their brand identity and aesthetic.
Overall, Shuffll is an innovative solution that helps businesses save time and resources while producing high-quality video content. By utilizing the platform’s AI-driven capabilities, businesses can create engaging and effective marketing videos that help them connect with their audience and drive conversions.