In the fast-paced modern world, having a quality team of video editors on your side will greatly bolster your marketing efforts. Statistics show that modern consumers prefer consuming video content over reading text.

If you’re curious about just how effective this content strategy is, realize that over 90% of businesses have successfully landed new clients through videos posted on social media.

Of course, everyone understands just how tedious it can be to create content. This is why we recommend searching for an experienced video editor to improve your presence online.

Are you ready to hit your marks with the power of video editing? Keep reading to learn how to find editors that are ideal for you.

What is Video Marketing?

A common saying is that “a picture is worth a thousand words.” This indicates that companies of all industries and sizes can convey the mission and vision of their brand with a single image. Knowing this, consider what videos are capable of in comparison.

Video marketing involves the creation of video content to promote services and products. By using them as part of your marketing strategy, your brand will be able to boost sales, awareness, and traffic. This type of content communicates far more effectively than a verbal description.

Several of the most popular branded content examples include:

• Case studies
• Product demos
• Product explanations
• Testimonials
• Training modules

A critical step in the creation of groundbreaking content includes video editing. This helps your brand connect with a target audience in a more effective way.

What is Video Editing?

The process of video editing takes dozens, if not hundreds, of pieces of footage and arranges them into a meaningful sequence. As a result, the intention is to take out unnecessary details and create a seamless flow that brings each component to life. It combines elements to create an emotional connection to your brand.

Professional video editors typically perform the following tasks:

• Organize raw footage
• Apply enhancements, including color correction
• Placing transitions between various clips
• Rearranging, removing, and adding new video and audio
• Synchronizing sounds

By hiring the right team of editors, you will easily be able to produce video content that converts, captures, and engages audiences.

Which Components You Should Consider

When searching for the best editors to hire for your video content, it is not enough to simply invest in five-star rated pros you quickly find online. You need to consider the following components.

Budget

Producing a video, even as short as three minutes long, can cost a fortune due to the need to rent studios, hire actors, develop scripts, and coordinate the general project. Specialists have agreed that the average per-minute cost of video creation ranges between $1,000 to $5,000.

Schedule

Many professional video editors require a minimum of 6 months before they can return a video to you. It still takes considerable time to edit, plan, and shoot something as short as 60 seconds.

Prior to committing to any project, you need to have a schedule in place for when you intend to receive the final product. Hiring workers for seasonal content such as Valentine’s Day, Christmas, or Halloween will go to waste if you fail to get your video on time.

Ensure you are clear with the editors about when a project needs to get finished. Allow buffer time for additional edits and revisions, or you will probably fail to meet your deadlines.

Editing

The process of editing involves dozens of interactions between clients and editors because it includes multiple versions, revisions, and edits.

Prior to signing off on a contract, you need to select an editing company or video editor that is transparent. They should be able to answer your questions on the length of time necessary for revisions and when you will be able to view the edited footage. Do not hire editors with procedures that fail to align with your needs.

Create Affordable, Quick, High-quality Videos Today

Shuffll is an AI-driven video production platform that allows businesses to easily create and share high-quality video content. The platform streamlines the process of creating personalized marketing videos, making it faster and more efficient for businesses to produce engaging content for their audience.

One of the key features of Shuffll is its AI-generated storylines and scripts, which allow businesses to quickly produce professional-grade videos without the need for extensive planning and preparation. The platform also includes a teleprompter and studio environment, where users can record and edit their videos in real-time.

In addition to its ease of use and efficiency, Shuffll also offers a range of customization options, including the ability to select different themes and art styles, as well as the option to add custom logos and branding. This allows businesses to fully personalize their videos to match their brand identity and aesthetic.

Overall, Shuffll is an innovative solution that helps businesses save time and resources while producing high-quality video content. By utilizing the platform’s AI-driven capabilities, businesses can create engaging and effective marketing videos that help them connect with their audience and drive conversions.