5 Ways to Utilize Demo Videos in Your Technical Sales Cycle
Demo videos are an effective tool in the technical sales cycle. They let you exhibit what your product or service accomplishes, but they also assist you in creating relationships with clients and prospects. These are five ways demo videos can be utilized in the technical sales cycle:
1. Identify the client’s pain points.
As a technical seller, you know the significance of understanding your client’s pain points. One of the most effective methods is to ask them questions and closely listen to their replies.
A pain point questionnaire is an efficient technique to get information from potential clients about what they want or need regarding technology solutions. You may develop a basic one using Google Forms or SurveyMonkey (or any other survey platform), allowing you to ask precise questions about their business demands.
If there is time available during a first call or meeting with your prospect, try holding an interview-style dialogue in which both sides may address their requirements in greater depth than would usually be achievable through email contact alone. This sort of contact allows both sides’ voices/perspectives to be heard clearly without being lost in the shuffle of emails!
2. Display your goods or service
A demo video is a beautiful approach to displaying your product or service. It can illustrate how it works, its benefits, and how it can be utilized in several applications. This can be especially beneficial if you’re selling something that is only sometimes seen daily (e.g., medical equipment).
3. Show the worth of your product or service.
A demo film must demonstrate the value of your product or service, which may be accomplished in various ways. You can show how it will solve their problem and save them money, or time.
4. Provide value-added videos for teaching and training.
This is a terrific approach to leverage demo films if you have an employee-facing audience. You may make short instructional films that show customers how to utilize your product or service. This may be done in the form of an explainer video, which will assist them in understanding how your product works and make it easier for them to start using it immediately.
Another approach is to provide lessons on specific themes connected to your business, such as how best practices are implemented throughout different divisions within the firm (e.g., sales). This will give employees a greater understanding of what they require from their equipment to do their tasks more efficiently.
5. Establish excellent ties with clients and prospects.
How do you cultivate relationships?
You must be honest and sincere in your dealings with others. Feel free to disclose anything personal since doing so will help create trust between you and the client.
The more time you spend together, the more probable it is that a relationship will grow gradually over time—but if you want things to go faster than that, consider inviting them out for coffee or lunch (or perhaps supper) so that there’s no pressure on either side of the discussion!
Demonstrating your product, technology, or service may help you win over the customer! As a salesperson, you want to ensure your demo videos succeed. The most straightforward approach to do this is to create a demo film that will help you improve relationships with clients and prospects, expedite your sales process, and ultimately win more business.
Finally, demo videos are an excellent approach to displaying your product or service. They aid in the development of customer and prospect connections by demonstrating how your solution can address their difficulties. Demo films may also be used as teaching materials for employees who require more knowledge about how something works before utilizing it in real-world circumstances.