7 Examples of Influencer Marketing
Introduction
These days, brands are turning to social media influencers to help them reach their target audience. It’s a smart move—influencers are seen as more trustworthy than traditional advertising, and they can quickly build up communities of loyal followers. But what is an influencer? In this post, we’ll look at seven different examples of how companies use influencer marketing in their internal communications.
Internal communications
Internal communication is a process of sharing information, ideas, and opinions within an organization. Internal communications facilitate coordination among employees, help create a sense of unity among workers, and help reduce employee turnover by improving job satisfaction.
Internal communications also include communicating with customers, shareholders, or other stakeholders such as investors or financial analysts who may own stock in the company. In this context, internal refers to “inside” their organizations rather than internal staff members (i.e., those working within the same business).
Video communication
Video communication is a great way to connect with employees, clients, partners, and suppliers. Because you can use video to communicate globally, you can interact more efficiently and save money as your options aren’t limited to what’s around you.
Video communication also makes it possible for companies like yours to reach out directly to those who don’t speak another language without having to go through another person to get your point across!
Video training
Video training is an important tool for training new employees and re-training existing ones. Not only is it faster than webinars or classroom sessions, but it’s cheaper and more engaging.
Getting started on making short videos is simple. By focusing on one thing in each video, you won’t need hours of content and it will be easy to make yourself clear and understandable.
Compared to other training methods, the cost of videos is extremely inexpensive! You can use simple equipment such as your laptop or mobile device–both of which tend to have built-in microphones and cameras.
Learning and development
Learning and development is important to any business. It helps your employees work better and more efficiently as they develop the skills needed for their jobs.
Education through video has many benefits:
- It’s interactive – By being able to click on links or listen to external audio clips, your employees can focus on learning information they couldn’t grasp from the video. You can also use these tools to make your video interactive. Regardless, this is a feature that is significantly more engaging than reading an article or sitting in a lecture.
- It’s flexible – video learning can be accessed from any device at any time so you don’t have to worry about finding time for face-to-face training sessions at the office anymore! You can even use it internally within your company or externally with customers/clients who might not have access to computers regularly but would still benefit from learning about your products/services etcetera.
Corporate training
Corporate training is an excellent example of influencer marketing since it allows you to get your brand into the hands of people who can spread the word about it to their followers and friends. This is especially critical if you sell anything not geared toward consumers, such as software or services. If you want to reach out to someone who works in IT, they might not be interested in viewing advertising on TV. Still, they will readily take free training materials from your firm when supplied through an influencer’s social media account.
Employee education
Employee education is an excellent example of influencer marketing. It’s simple to see how this may be utilized to reach a big audience, but it’s also vital to remember that your staff is the best source of information. Employee training is the best approach to promote your company’s brand throughout a business.
Workers may be educated on acting as influencers and influencing other employees, which means your brand will be exposed across your company without the need for advertisements or promotions!
Employee involvement
Employee involvement is an excellent approach to improving your company’s reputation, and it can be accomplished through influencer marketing. Influencers are frequently people who are regarded by their followers, so when they share positive experiences about your company, it increases trust in you.
Employee advocacy is another form of influencer marketing in which employees share material they develop on time. This indicates they are doing it freely rather than getting compensated for the tasks they conduct as part of their employment (like making videos). What’s the best part? It is entirely free!
For example, have an employee create high-quality films about how amazing it is to work at your firm and then share them online with their followers via social media sites such as Twitter or Instagram.
Conclusion
The examples above demonstrate several methods to use influencer marketing to benefit your organization. Don’t worry if you need help determining where to begin or whether it’s appropriate for your organization. There are several tools available online to assist you in navigating the procedure.
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