Integrating video into internal communications effectively
Because of its ability to generate engagement, enhance learning outcomes, and boost staff productivity, video has become essential to many firms’ internal communications.
1. Highlight your brand’s story.
A brand’s story is the narrative that defines its history, culture, values, and future ambition. It could additionally help if you add employee tales about what it’s like to work for your organization.
2. Utilize video to explain the story of your company.
Video is an effective medium for communicating your brand’s story, beliefs, and goals, and it may also be utilized to share plans and visions effectively.
3. Encourage employees to share their tales with the rest of the world.
Consider asking workers to share their experiences with balancing work and family life if your organization has a family-friendly culture and encourages work-life balance. This might include sharing tales of how they successfully balanced personal and professional duties and tips on how others can do the same.
If you want your audience to learn more about your company’s narrative or history, engage specialists in that field to contribute their knowledge via video interviews or testimonials (e.g., “Meet an employee who started with us 20 years ago”). These sorts of films may be highly effective for individuals outside the business, especially potential job seekers, to learn about what makes your firm unique.
4. Get input from stakeholders, customers, and partners.
Video is an excellent medium for gathering input from stakeholders, consumers, and partners. You may utilize video to get insights on how people feel about your team’s work and what they need more of or less of for things to be done better next time (and make sure you follow up on those suggestions).
5. Make personal relationships with viewers with videos relevant to their lives and work experiences.
Video may be utilized to develop a personal connection between workers, stakeholders, and consumers and communicate your organization’s narrative. Try polling these groups to determine what sorts of material they’d want to see more of in video format—and then make those videos!
6. Provide staff with a platform for real-time engagement with consumers and other stakeholders, allowing them to create deeper connections faster than ever before.
A video is an excellent approach to engaging staff because it allows them to communicate with consumers and other stakeholders in real-time. Workers may utilize the platform to answer consumer queries and address problems, allowing them to create deeper relationships faster.
Video has become an essential component of corporate communications.
Internal communications can benefit significantly from the use of video. It may be used to engage employees, enhance learning outcomes, and increase staff productivity, as well as to strengthen connections and encourage cooperation.
- Engage workers – video is a fun medium that invites everyone in your company to participate. Whether you’re making a series of short films or one big film, it’s crucial to ensure that there are many places where viewers may engage with what they’re seeing (e.g., via Q&A). This will make them feel like active participants rather than passive onlookers with no influence on what occurs next.
- Improve learning outcomes: If you want people to retain information better after watching training material, consider using multimedia techniques like images or graphs alongside audio/video content. Hence, they have multiple ways to digest information more quickly than if only words were used alone without any additional support materials!
Internal communications can benefit significantly from the use of video. It enables you to share your organization’s narrative in an engaging and personal manner, allowing employees to connect and feel a part of something greater than themselves. You may also use video to reach out to stakeholders who cannot attend in-person events due to geographical distance or time restrictions.