Ways to Demonstrate Your Boss Video Marketing ROI
Introduction
Businesses increasingly use video marketing to drive sales, engagement, and ROI. It would help if you convinced business owners that video marketing is worth their time and effort. Here are a few strategies to encourage your company or customer to invest in video marketing:
Video engages better.
Video is more interesting than text, photos, and static images since it’s dynamic. Motion attracts our sight. Consider how our ancestors lived thousands of years ago: they had to pay attention to everything around them to survive. They couldn’t just read or check their phones—they had to utilize their eyes and ears!
Video engages people longer by giving them something fascinating at intervals (like every 10 seconds).
Video persuades.
Video persuades better than words, according to marketing experts. You show your employer how a product or service works or a feature that makes him more inclined to buy it.
Videos are persuasive and shareable. It’s general knowledge that people prefer watching videos to reading articles or blog posts, so if they find anything fascinating in their social feeds (like Facebook), they’ll go through and watch instead of reading another post (like Twitter).
Videos boost SEO.
Videos create consumer trust. Increased search rankings can help your business reach new clients by appearing at the top of Google searches.
Video marketing helps your audience trust and believe in your business, as well as helps people feel like they know you emotionally. Finally, video lets you develop meaningful interactions by displaying your true self!
Video marketing boosts long-term sales, engagement, and Return.
Video marketing can help you to achieve business objectives, such as:
- Branding. Video boosts brand recognition. Even if clients have not heard of your firm, captivating movies demonstrating its goal and values can persuade them to buy.
- It is boosting sales. Video is a great approach to convert visitors into leads or purchases since it’s easy to comprehend and makes them feel more connected to the product or service than text does! A recent study found that acceptable video viewers are four times more likely than non-viewers.
Conclusion
Video marketing is a great way to increase sales, engagement, and ROI for your business. It’s also more engaging and convincing than other types of content. With video marketing, you can get customers to engage with your brand in a way that wouldn’t be possible with text alone.
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.
