Video Call-to-Action Conversions
To spread your message, there is more you need to do than post a few minutes of video. It would help if you had a clear call-to-action (CTA) to ensure that people will respond after watching your video. Downloading an ebook or joining your email list are CTAs. It might alternatively be “Give us 50 cents so we can have lunch!”—but we hope you wouldn’t say that.
Create a conversion-ready video.
- Have a clear call to action.
- Make your video exciting and relevant.
- Make it clear what viewers should do next, such as clicking a link in the description box or installing an app from an app store (if applicable).
Include a CTA at the end of your video.
End your video with a call to action. A CTA button prompts readers to sign up for an email list or buy a product. It’s vital to position it towards the end of each video since viewers are likelier to act when they’re engaged with what you’re saying.
The finest CTAs stand out and are readily visible, so visitors know where to go when they’re ready for additional information about whatever link led them there (e.g., “Sign Up Here” vs. “Learn More”).
Make your CTA button pop out on the screen.
CTA button color contrast helps users notice it. You can choose a different hue, but ensure it complements the page’s other features. The CTA button should be large enough for mouse and finger clicks.
If your CTA button is too close to other items on your homepage, such as photos, readers may click on something else instead!
Use clear and concise wording on your CTA button.
After seeing your video, visitors click a call to action. It’s crucial to the conversion process since it allows people to act and achieve their goals.
Good CTAs are clear, simple, and relevant to viewers. Using a verb that conveys what the viewer will do when they click the button works best. If you’re advertising a new product launch and want people interested enough in buying something from you to sign up for email updates about sales and other news specifically for consumers who may be interested in buying said product, your CTAs should match what potential customers want from watching your content.
To find the ideal CTA for your audience, try them.
- Test CTAs on various video durations and genres. “Watch More” or “Subscribe” could be a better CTA for a 5-minute video. “Cookies Are Good” may be the call to action for a 2-minute video on making chocolate chip cookies.
- Try several CTAs on weekdays and weekends (Monday vs. Friday). Since Monday morning is the most popular time to view YouTube videos across all demographics, we should arrange our material accordingly to maximize visibility with the least effort!
Test different colors and wording to find what works best for you.
- Test colors. Try other CTA button colors if you haven’t. You can make many videos with different CTAs or one video with several CTAs and perform A/B testing to discover which works better.
- Test CTA button wording. Along with color, try alternative call-to-action button text to find what works best for your audience—but don’t be too wordy! Keep paragraphs short when watching a short video so viewers can comprehend what to do next.
Video can be an excellent way to convert viewers into paying customers.
Video is a great way to engage with your audience, educate and inform them, build trust with them, build relationships with them, and sell products or services.
We hope this article has given you some ideas on how to convert viewers with a call to action. Video is a great way to connect with your audience and build trust with them, so use the tips above to create the best video possible!
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.