Best Practices for Pitching Your Product with Video
When advertising your goods, video is a great approach to show it off in an engaging way to buyers. As a result, we’ll highlight several best practices for using video in your sales pitch:
Inform them of what you do.
The first stage in crafting your pitch is to explain your product or service and how it will benefit the audience. This part should be brief and to the point; we’re not creating a novel!
- What is the nature of your product or service? This might be as easy as “I sell bags.” But, “I’m selling bags made of recycled plastic bottles that are robust enough for regular use but elegant enough for formal gatherings,” is different. In any case, describe how yours differs from similar items on the market (or even in general).
- How does this benefit my prospective customer? If they’re interested in purchasing something similar to yours, there must be a reason—tell them why! “My bags are constructed from recycled plastic bottles, so they’re both eco-friendly and robust enough for everyday use,” for example.
Please explain why you do it.
You must also be enthusiastic about the issue. It would help if you felt that your product is a viable solution and that investing time and money in creating it is worthwhile.
You may do this by concentrating on your target audience’s pain areas and their desired results from utilizing your solution (or service). For example, someone with acne may want healthier skin; if someone is struggling financially and wishes to provide financial security for his family, he may seek ways to produce more money or protect his present revenue stream—and so on!
Show that you’re the best at what you do.
You need to be able to show that your product or service is the leader in its industry and that it has a strong track record of success. You can accomplish this by showing:
- Your leadership position within your industry–whether through awards or recognition from peers, investors, and/or media outlets (if applicable).
- The quality of your product or service–this could include customer reviews, testimonials from past clients, etc.
Make it real and personal.
- Be authentic. You want your video to be authentic, so don’t just read off a script or use fake people. Use real people who can speak from experience and show their personality in the video.
- Make it personal. Your potential customers want to know how your product will help them personally; give them an example or two of how someone else has benefited from using your product, if possible!
- Use humor when appropriate–it can lighten up even the most serious topic and make viewers feel more comfortable with you and your company as they learn about what you offer on their website or app platform (and hopefully convert into paying customers down the line).
Get to the point.
Your video should be succinct and straightforward, highlighting your product’s worth. You have a few seconds to pique people’s interest, so don’t spend time with a small chat or a theatrical opening sequence that doesn’t explain what you do or why it’s valuable. If you can’t describe your product in less than 30 seconds, remove everything else or make some changes!
Additionally, feel free to cut the video before it ends; viewers will enjoy knowing when they’ve finished watching rather than waiting for an unneeded conclusion sequence (mainly if you’re uploading directly to YouTube).
Video is an efficient tool to showcase your goods and engage buyers.
Video is an efficient tool to showcase your goods and engage buyers. Video is an excellent medium for connecting with consumers and demonstrating the benefits of your product. It may also be used as an instructional tool, assisting consumers in understanding what they are purchasing before purchasing it.
We hope you find this helpful advice and that it will assist you in creating the most excellent possible product pitch video. Remember that authenticity is essential; therefore, don’t be afraid to show off your individuality. Additionally, remember that videos are not limited; they may be as short or as long as necessary, depending on the message you want to convey.
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.