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How to Make Inspiring Video Testimonials to Win New Customers

How to Make Inspiring Video Testimonials to Win New Customers

How to Make Inspiring Video Testimonials to Win New Customers


Introduction

Are you looking for an easy way to improve your customer experience and boost sales conversions? If so, then video testimonials are the answer. When you ask customers to share their experiences with your business on video, they’ll thank you by talking about how happy they are with your products and services. Video testimonials can be created in just minutes using a smartphone and Shuffll.


What are video testimonials?

Video testimonials are short videos that allow viewers to see customers review their experiences with your product or service.

These differ from written reviews as the video format is much more intimate. This creates a much more compelling argument as to why your product is so great compared to that of a written review. Well-made video testimonials can be used across your brand’s various platforms and channels, including advertisements and social media posts.

 

Why do you need video testimonials?

Video testimonials are an amazing tool as they show real customers’ reactions to your products. Here are some ways they can be used:

  • Show clients how your products or services are used. Video testimonials are an excellent way to show clients how your product or service works in action, which helps them better understand what they’re buying and why it’s valuable.

  • Build trust and credibility with potential clients by showing them that other people have already had success with your company or brand. People will be more likely to buy from you if they see others who have been satisfied with the results of working with you before them–and video testimonials offer this kind of reassurance!

The three steps of building a persuasive video testimonial campaign

  • Establish the goals of your campaign
  • Identify your target audience and their needs
  • Develop a strategy for reaching this audience using video testimonials

How to make the most compelling video testimonial campaigns

There are a number of ways to make compelling video testimonial campaigns.

  • Ask for a video testimonial. You’ll need to ask your customers if they’re willing to record their thoughts on camera, so make sure you have a script or outline ready that will help guide them through the process and ensure they get the best experience possible.
  • Script generation, pre-production, and recording can all be done in Shuffll. You can even sit together in the virtual backstage while recording to see if everything goes smoothly.
  • Make sure customers are comfortable when recording their testimonials so that nothing gets lost in translation. This could mean making sure there isn’t any background noise from TVs; providing beverages such as water bottles; offering snacks like cookies/candy bars etc., which would give participants something else besides talking into cameras all day long 🙂

How to promote your video testimonials on social media and email


If you have a landing page or a blog, promote your video testimonials there as well! And don’t forget about using them in marketing collateral such as brochures and business cards–even if it’s just an image of the person who gave their testimony!


Bonus tip: Use a script or outline to make sure you’re delivering a quality customer experience.

Bonus tip: Use a script or outline to make sure you’re delivering a quality customer experience.

If you’re nervous about speaking on camera, it can help to have some sort of script in front of you. A simple outline will do the trick–here’s an example:

  • Introduction
  • Who are we? What do we do? How did we start? Why is this important for our customers?
  • Our mission statement (if applicable) and why it matters for our customers’ lives today! We’re here to solve their problem X because of Y, Z…

Video testimonials are an easy way to strengthen your customer loyalty, improve sales conversions and boost profits.


Boosting customer loyalty and sales can be done through video testimonials in a number of ways: 

  • To get new customers by showing off the benefits of your products or services
  • To get repeat customers by showing how happy they are with what you do for them

Conclusion

We hope you now have a better understanding of how video testimonials can help your business. They are an easy way to strengthen customer loyalty, improve sales conversions and boost profits. The key is to make sure that your testimonial videos are authentic, compelling and engaging so they get viewed by as many people as possible (and hopefully converted into customers). We also recommend using a script or outline when making these types of content so you don’t forget anything important while filming!

Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
 It helps you reduce the workload and takes you from zero-to-video in minutes.

Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.

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