How to Repurpose Video Content for Multiple Channels
Video content is a valuable marketing tool for many businesses. However, there are also many ways you can repurpose your video content for multiple channels. This article explains how you can use video to promote different aspects of your business, including social media marketing and more.
Repurposing video content for multiple channels
- Repurposing video content for multiple channels: You can reuse your videos in different formats and languages, depending on the platform you’re using. For example, if you have a video of a product demonstration that was filmed with a camera on an iPhone 13 and uploaded to YouTube, you may want to re-edit it and add captions or subtitles (if necessary) so that people who view it on their computer can see what’s being said in English as well as Spanish. The same principle applies when repurposing content—the better organized it is before editing begins, the less time will be spent doing it afterward!
- Reusing video content on different platforms: When working with multiple clients at once (which we recommend!), try taking advantage of platforms like Facebook Live or Periscope that allow users from all over the world access live broadcasts by simply typing their city code into their phone’s browser bar before hitting “go.” This way everyone has access not only locally but globally too!
Multi-channel marketing is the practice of using multiple channels in order to reach your target audience. You can use different channels for different purposes, such as Facebook ads and YouTube videos. For example, if you’re looking to get more people signed up for an email list, you might use Facebook ads with Messenger chatbots or Google Ads with keyword targeting.
If it makes sense for your business and budget then try out these ideas:
- Use a mix of paid and organic content on each channel (social media accounts)
- Include links back from one channel to another (such as linking Instagram posts back into Twitter feeds)
Video marketing strategy
It’s important to define the problem before you start on a solution. What problem are you trying to solve? What does success look like for your channel(s)?
It’s also important not to worry about what other people are doing or how they’re doing it—even if those things seem like they could work, don’t take the easy way out just because everyone else is doing it that way. Be ambitious but realistic when thinking about your own goals: You can’t be expected to achieve everything overnight!
Video production is a process that involves planning, shooting, and editing. It’s important to plan your video before you start shooting it so that you know what the end product will look like. You also need to think about how long it will take for you to complete each step in this process. Once you’re ready with all the materials necessary for making your video, it’s time to shoot some footage!
Once the filming is done and edited into an episode of content (or series), then comes time for publishing online where people can access it through social media platforms like Facebook or YouTube.
Video content can be repurposed for other platforms. This is a great way to increase your reach and engage more people, which means you’ll have an opportunity to make more money from advertising or sponsorships.
Repurposing video content for different platforms is easy if you follow the same steps for each platform:
- Write a script that fits the format of your target audience (e.g., a 60-second explainer video for smartphones).
- Record yourself speaking into the camera while narrating what you want viewers to learn about your product/service/company before writing up narrative text that accompanies each clip (this will be used as subtitles).
- The editing, recording, and pre-production process can all be done within the Virtual Studio of Shuffll.
Social media marketing
Using social media is a great way to repurpose content. Not only are you able to use the same media in a new place, but it’s one with a much wider audience and good tools to gauge the success of your video.
Social media is an effective way to repurpose content due to its convenience for your audience. If users enjoy your media, it is easy to share it with friends and followers on their own accounts or other platforms.
Content distribution is the process of putting your media out in the world for your target audience to see. This is a tool you can use to build relationships, generate leads, drive more traffic to your site, and get people interested in your brand.
Content distribution can be done through various platforms: search engine optimization (SEO), paid ads, email marketing, and social media. This tool is a crucial part of any brand’s marketing strategy as it helps you build bridges with potential customers who may not know about you yet.
There is a lot you can do with video content to keep it fresh and relevant.
To keep your content relevant, there are many ways for you to repurpose your videos. Having multiple channels or platforms can help you reach a larger audience.
Having multiple channels is a great way to spread out the same information for similar audiences. For example, if you’ve made a blog post in 2022, then you could also create a YouTube video explaining the same information in more detail (and even with some updated information).
Creating videos for multiple platforms also helps you keep your information new and allows everyone to hear new updates or developments with your brand. Someone who may not be interested in reading articles on your website could still fall in love with your product on social media.
Video is a powerful tool for marketing but it can be difficult to get started with. It’s important to make sure that you’re focusing on what your audience wants and how they want to see it. By repurposing your content, you can use what you know your target group already enjoys and test it out as a new form of media!
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.