How to Choose the Best Motion Graphics for Your Business
Motion graphics can be used for many things — from simple animated logos to video-based presentations and infographics. These pictures make your firm stand out, looking trendy and professional, which is why marketers love them. Still, finding the correct motion graphics for your purposes might be difficult if you don’t know what you’re looking for or how to get started. This article will explain how and why motion graphics are important for businesses like yours; how to choose the best one; what software you’ll need when creating custom-made motion graphics; which stock footage studios offer royalty-free clips; whether an agency can assist with the process; and much more!
What motion graphics are and why they’re important
Motion graphics are a type of graphic design that employs motion, animation, and sound effects to enhance the visual appeal of a video. They can be used in a wide range of industries and for a wide range of purposes. For instance:
- Motion graphics can help explain complex ideas. If you’re teaching people about something new or unfamiliar, motion graphics can help break down those concepts into bite-sized pieces that are easier for them to digest–even if they don’t understand the technical terms behind what you’re saying!
- Motion graphics can visually represent data. If one company has more clients than another but less revenue per client (or vice versa), then this type of information would be best represented visually rather than as text or numbers alone as it allows viewers’ eyes to immediately see these differences without needing additional context.
Decide what type of motion graphics you need
Motion graphics can be used for a variety of purposes, including branding, marketing, and sales; as well as during education or training. They can also be useful when presenting your company’s culture through video content on social media or other platforms.
To decide which motion graphics you need, it is important to look at your presentation or video with fresh eyes. Your motion graphics should add eye-catching clarity to your content without being distracting.
Decide whether you need custom-made motion graphics or stock footage
The first step in your motion graphics journey is to decide whether you need custom-made motion graphics or stock footage.
Stock footage is easier to use and cheaper, but it doesn’t allow for as much customization or personalization. If your brand is important to you, then you may find stock footage to be lacking.
Customized motion graphics are designed specifically for your business needs and goals–which means they’ll better reflect who you are and what you do. You can also change them easily if circumstances change (say, if there’s a new direction for the company), making them more flexible than pre-made videos.
Do you need help with the animation process?
If you’re not an animation expert and want to outsource the work, consider whether you want a team of experts on your side. If so, it may be worth hiring someone who has experience with motion graphics and can help guide the project from start to finish.
You might also be able to find a freelancer or small company that specializes in creating custom animations for businesses like yours. An easier solution to take things more into your own hands is to utilize Shuffll’s motion graphics relevant to your content.
How to find a good motion graphics studio for your business.
When choosing a motion graphics studio, it’s important to consider their portfolio. Portfolios are full of samples of previous work that can give you an idea of what kind of style they have. If you see something that seems similar to what your business needs, then that studio might be a good choice for you.
You also want to look at communication skills when choosing a motion graphics studio. Ask how they communicate with clients and look at references from people they have worked with in the past so that there aren’t any surprises later on in the process.
Another thing worth checking out is experience in this industry–it’s great when someone has been doing something for years because they’ll understand how everything works and be accustomed to the business relationship you need.
Motion graphics can really help your business stand out.
Motion graphics are a great way to engage your audience and tell your story in a more memorable way. They’re also a chance to express yourself and make sure that people understand what it is that you do while giving your brand a personality.
Motion graphics are an excellent way to boost your business’s image and tell a story about who you are. There is no better way to engage your audience while keeping your information clear!
If you want to learn more about how motion graphics can help your business, then check out other blog posts.
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.