LinkedIn is a business-oriented social networking website that companies and individuals can 

leverage to post high-quality videos. These videos can encourage expert collaboration, establish a brand identity, and promote employee advocacy. Publishing on LinkedIn is easy, and there’s no need for a motion artist, teleprompter, or expensive video creation software.

Knowing when to post a video on LinkedIn allows organizations to maximize engagement and optimize their marketing strategies. Once a company has nailed the perfect timing, it can share impactful content while wowing the audience with efficient and engaging videos. 

When Should You Post a Video on LinkedIn?

According to research by HubSpot, the best time to post on LinkedIn is between 8 a.m. and 2 p.m., Tuesday through Thursday. However, some industries may have success posting at different times since there’s no universal approach. 

HubSpot’s findings apply to a wide range of content, including videos, photos, and text-only posts. Moreover, you’ll want to consider your target market’s time zone – not the local time in your location. For example, a European company that sells products to North Americans should post later in the evening, during North American business hours.

What Type of Videos Should You Publish on LinkedIn?

There’s also the question of what type of videos you should post on LinkedIn. Many organizations use LinkedIn to share sales videos, promote client collaboration, and share company news. After all, sharing content on LinkedIn is a streamlined process, and there’s no need for a creative director or multiple retakes. While LinkedIn isn’t an AI-driven platform, it has various time-saving tools that make sharing videos easy.

Companies can get the word out on LinkedIn by sharing new products and services and taking clients behind the scenes. Moreover, companies can leverage LinkedIn for personalized marketing and marketing videos. Although there’s no need for an editor, automated effects and animations can enhance video production.

The Bottom Line

You will see the best results if you share a video on LinkedIn between 8 a.m. and 2 p.m., Tuesday through Thursday. A company can use LinkedIn to share a wide range of videos to promote products, boost learning and development, and fuel team collaboration.