Adding Video To Your Sales Outreach in 6 Steps
The top salespeople understand that a personalized touch may help them close more business. There is no better method to personalize your outreach when selling B2B products or services than by including video in your sales approach. We’ve put up this guide to assist you to get started with video and figuring out how to utilize it effectively in your own sales outreach campaigns:
Step 1: Determine your buyer’s preferred video format.
You may utilize many sorts of videos in your sales outreach. If you’re selling a product requiring demonstration or training, a how-to video can be ideal. An explainer video may be appropriate for your audience if you need to explain something more abstract, such as an idea or concept. They may want something more intimate, like an interview with one of the founders, where they can get their questions answered directly like we did with Intel. (and see some personality).
The first step in developing effective content is determining who it is intended for.
Step 2: Choose the finest material for your video.
At this phase, you must find the ideal content for your video.
- Build trust with prospects by demonstrating knowledge and providing value through video.
- Utilize video to let prospects become acquainted with who you are (your personality).
- When feasible, provide consumers or prospects with something of value that isn’t immediately linked to your product or service–such as advice on how to utilize it more effectively or information on industry trends–so they feel like there’s more at risk than just purchasing from you.
Step 3: Pick a theme for your video outreach campaign.
The theme of your video outreach campaign should be relevant to the business, but it also needs to resonate with your audience.
A good example of this is an event manager who wants to sell tickets for his next event. He could use a generic theme like “We have exciting news about our upcoming event.” That’s not very compelling or specific–it doesn’t tell anyone anything about what’s going on in this particular event, who it benefits, and why they’d want tickets in the first place (other than because their boss told them so). Instead, he might say something like “Our speaker lineup has been announced! Now that we know who will be speaking at our conference next month, here are some reasons why they’re excited about being there.” This creates an emotional connection between the buyer and seller by showing how much value there is in attending this particular event versus other options available at that time –and it shows why people would want what’s being offered as opposed to just telling them what they’ll get if they buy now (which isn’t always enough incentive).
Step 4: Create a script for your video outreach campaign.
Now that you’ve got your video and script ready to go, it’s time to start writing out your outreach campaign.
To create an effective sales video outreach campaign, you’ll need a script.
Your script should include all of your main points such as basic information, prices, and who else has bought from you. This is also an opportunity to plan questions asking for feedback or about what your client may need! The end of your script should include a call-to-action, making sure that people watching your video know what you want them to do next. Most importantly, stick to the point and don’t over-complicate things.
Step 5: Add personalized touches to your video outreach emails.
Personalize your video outreach emails by adding a personalized video. This will make it more likely that the recipient will watch and respond to your message, as well as make them feel special in the process.
- Add a personalized video. You can do this by recording yourself talking about why you’re contacting them, or sharing some quick stats about your company or industry that may be relevant to them (e.g., “We have been doing business with [company] for five years now”). In addition to helping personalize the email, this also lets people know how long they should expect it to take before they get back in touch with you–which is helpful because if someone receives too many emails from strangers at once, they might just unsubscribe altogether!
- Ask questions so that recipients know exactly what type of feedback would be most helpful for you (e.g.: “How did we do? What could we improve upon?”). This helps ensure that everyone gets something out of receiving these messages while also giving people an opportunity to share their thoughts openly without fear of judgmental comments later down the line.
Step 6: Create an efficient process for adding video to your sales strategy.
- Create an efficient process for adding video to your sales strategy.
- Video helps you reach prospects, close more deals, and customize your messages.
- Decide if your videos will be high-quality or low-cost (or both, if you use Shuffll).
- Consider where you’ll show them (email campaigns vs. landing sites) and how long (2 minutes vs. 10 seconds).
- Given these choices, pick the best file format for the platform it will display on (YouTube vs. Facebook).
- Finally, create a sensible editing process based on these factors to save time on content creation and sharing.
With tailored, individualized messaging sent at the correct time along the buyer journey
Adding video to your sales outreach plan will help you reach more prospects and close more deals by giving them customized, personalized messages at the right time in the buyer’s journey.
A video is an excellent approach to establishing trust with your prospects, and it demonstrates that you are a human being and not simply another faceless corporation trying to sell them something. Video also gives prospects a chance to think about themselves and imagine themselves as customers in the future.
Video tells potential customers what makes your product or service different, giving them more confidence and trust when they come back to find answers (and hopefully buy something).
Video may be an excellent tool for sales teams, but it can be challenging to know where to begin. We hope this article helped explain how to build a video outreach campaign that will help you get in touch with more prospects and close more deals by sending targeted messages at the right time during the buyer’s journey.
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.