Using Video in Sales Emails: How to Schedule More Meetings and Sell More Effectively

Introduction

Video content is the way of the future. A business’s video presence on social media and its website is no longer optional. This is especially true for B2B enterprises, as prospects want more than text-based information. Video has been shown to enhance conversions and engagement from your audience and leads. Therefore it’s time for your company to make the switch as well!

The data is unambiguous.

Video marketing is the most effective approach to engaging prospects and clients. Video helps you share your narrative and connect with people more emotionally than text alone. If your audience feels like they know you, they are more inclined to buy from you, and trust is one of the most critical components in any sales process.

The video also allows you to display competence, which is especially critical when marketing complicated items or services with no apparent correct answer (like legal services). Consumers have many questions about what attorneys do and how they function, so demonstrating some understanding may help develop confidence between buyer and seller before they ever meet in person for their first session!

It is not only about the product.

The most effective videos are those that convey a story. They don’t simply display your goods; they also provide visitors with an insight into your company’s culture, personality, and goal.

Videos may also be utilized to develop trust with potential clients by demonstrating your concern for their well-being—and even their personal life! One of our clients, for example, made an explainer film that explains what it means to be “on brand” and offers viewers insight into how our client assists businesses in getting there. The result? Those who view this video feel they know us better (even if we’ve never met). And because this is the first thing potential consumers see when they click on our website or read our emails, it builds instant credibility for both sides!

The era of dull emails is ended.

Email is a fantastic method to contact clients and prospects, but it’s also a terrific tool to keep in touch with customers, communicates with the team, and connect with partners and vendors. In other words, email marketing may help you sell more of your goods or service–but only if done right. Implementing videos into your email marketing can help you by allowing you to stand out and entertain consumers.

The most effective approach to engaging your prospects and clients is through video.

Video is an exciting and intimate approach to communicating with your audience. It may be used to showcase products and services, explain how something works, or highlight team members who are specialists in their sector.

It’s time to give your brand a face.

How might video assist you in connecting with prospects and clients? How can it raise brand recognition, differentiate itself from the competition, and enhance sales?

It’s evident that video marketing is the way to go, and it’s time for your company to follow suit!

Conclusion

We hope this article has helped you understand why your company should begin using video. Not only is it a potent tool, but it’s time for your company to embrace it. If you still need convincing, check out our other tips on using video in sales emails or social media!