4 Reasons Your B2B Business Needs Video
Let’s face it; the internet is like a never-ending buffet, and everyone’s got a plate full of content. Scroll, scroll, scroll – it’s like cardio for your thumb. So how do you avoid getting lost in the fray? How do you stand out from your competitors, capture your audience’s attention, and actually see results from your digital marketing efforts?
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The answer lies in one powerful word: video.
It’s not just a word; it’s a magic spell for B2B marketers. After all, 84% of people have been convinced to buy a product or service by watching a brand’s video.
Want to understand just how enchanting video is and why? Read on.
Video Improves Lead Gen
Leads are the lifeblood of a B2B business, and videos have a significant impact on your ability to generate them. In fact, a staggering 83% of marketers swear by video’s lead-gen superpowers.
Why? Because videos convey messages in a captivating, concise manner that captures the audience’s attention. More engaging than text alone, video helps your audience better absorb your message and understand your explanations.
Fun fact: 65% of the population are visual learners, the rest are probably just really good listeners.
Video Increases Conversion Rates
Okay, you’ve captured a lead in your net. How do you convert them to a paying customer? Turns out, video is the Cupid of conversion, with 86% of marketers confessing it’s their love arrow that helps improve conversion rates.
Because, as rational as we like to think we are, humans are emotional creatures who make emotional decisions. One Harvard study found that a whopping 95% of purchasing decisions are more heart than head, driven by subconscious forces, like emotion, rather than logical ones.
And there’s no denying that video can tug on the heartstrings in a way that text just can’t. Combine the power of moving images with music and you’ve got a direct impact on your audience’s feelings.
Video Humanizes Brands
Let’s be honest; B2B sometimes feels like a sci-fi movie where robots take over. It’s all about authority and professionalism, but where’s the heart?
Thankfully, video is a humanizing force, allowing you to bridge between your brand’s identity and the faces behind it. Featuring executive leaders in videos gives your brand a face, a personality, and the authenticity that says, “Hey, we’re not just suits; we’re humans too!“
Because in an increasingly digital world, isolation is a real danger, and connection holds genuine power. By showcasing their human side through video, companies can forge a deeper, more meaningful connection with their audience.
Video Reaches Wider Audiences
In the never-ending race of content creation, you know it’s survival of the fittest thumb-scrollers. On Facebook alone, users post 293,000 status updates every minute. The key to winning this race? Be the favorite of the social media algorithms. And what’s the algorithm’s best friend? Video.
On social media giants like Facebook, Instagram, and LinkedIn, video content is the crown jewel. These platforms thrive on attention, and they’ve crowned video as the king of keeping eyeballs glued.
So if you want to show up higher on the news feed, video is the way to go.
What Are You Waiting For?
The numbers speak for themselves. Video is a must-have for marketers looking for real ROI.
In 2023, you don’t need a Hollywood-sized budget for video production. Imagine a solution that allows you to harness the power of AI for high-quality, professional-looking videos at a fraction of the time and cost. That’s where Shuffl comes in — a game-changing tool for busy professionals like you, seeking real ROI without compromising quality.
Don’t be fashionably late to the video party. Try Shuffl and give your brand the boost it needs. Your journey to scalable, impactful video creation starts now, and it’s going to be more fun than a viral cat meme.
Shuffll is a virtual studio for video production that uses AI to generate copy, art, and storylines.
It takes marketers from zero-to-video and allows them to reduce the workload by creating videos with others.
Making it the ultimate co-pilot for marketers who want to scale their video creation efforts.
