How to improve your ROI for videos

The verdict is in: video is absolutely essential in today’s marketing landscape. But it can also be pretty heavy on your time and resources, which means you have to make strategic decisions in order to ensure you’re maximizing your ROI. 

The equation is simple: 

ROI = (Investment Gain – Investment Cost) / Investment Cost x 100

That means that you can improve ROI in two ways: 

1. Boosting investment gains

2. Lowering investment costs.

Let’s start by exploring four simple things you can do to supercharge your investment gains.

Target a specific group in your audience

With video marketing, precision is the name of the game. Rather than casting a wide net, hone in on a specific group within your audience. The idea is to address one persona directly—speaking to their pain points and delivering tailored solutions. 

This targeted approach isn’t just about capturing attention; it’s about forging a connection that goes beyond the digital noise. Imagine creating videos that feel like a personalized conversation, addressing the unique needs of a particular segment of your audience. This level of customization not only enhances engagement but also sets the stage for a more impactful return on your investment.
 

Stay relevant

In the competitive digital world, staying relevant is your ticket to the front row. Don’t just create content; be the conversation. Incorporate real-time events, news, and trends into your videos. This not only keeps your audience engaged but also positions your brand as a timely and tuned-in authority. And it boosts your SEO, too. That’s what we call a win-win-win.

Picture this: relevant keywords strategically sprinkled in your video titles, descriptions, and tags. It’s like handing a treasure map to search engines, guiding them straight to your content.

And here’s an extra SEO tip for free: don’t forget to transcribe your videos. This not only makes them more accessible, but also transforms them into searchable gold mines.

Include a clear CTA
 

Look, it doesn’t matter how great your video is. If it doesn’t end in a strong, clear call-to-action (CTA), it’s not going to be nearly as effective as it could be. Think of it like a tree falling in a forest with nobody around to hear it. If a video is uploaded to the internet with no CTA to direct viewers to an action, was it ever even uploaded at all?

Not sure what your CTA should be? The important thing is to make it compelling and align it with marketing goals and larger organizational objectives. Whether it’s beckoning viewers to explore your website, enticing them to download a whitepaper, urging them to sign up for a webinar, or prompting them to reach out to your sales team, the CTA is the bridge between engagement and action, turning video views into meaningful interactions and leads. 

Measure performance

To truly master the art of video marketing, you need to be a meticulous maestro of metrics. Imagine your video metrics as the score of your symphony—views, engagement, click-through rates, and conversion rates are the notes that tell the story of your success.

Here’s the game-changer: don’t just measure, compare. Take five posts with images and pit them against five posts with videos. It’ll be clear which type of content comes out on top. 

Identify patterns and trends to unravel the preferences of your audience. What resonates more? What sparks engagement? What converts bystanders into participants?

This isn’t just about numbers; it’s about insights. Use the data to refine your video marketing strategy continuously. 

A/B testing is your secret weapon. Experiment with different elements of your videos—length, tone, visuals, and calls to action. Then, can you refine and sculpt your content based on the preferences of your audience.

Lowering costs with AI

We’ve explored four key ways to improve your investment gains from video. But what about lowering your investment costs?

You need an innovative solution that empowers you to elevate your video marketing game. That’s where Shuffl comes in. Our AI production studio is a one-stop-shop for Marketing teams and Content managers to create fully branded videos, complete with storylines, eye-catching art, and snappy copy.

Shuffll is specially designed for savvy professionals eager to maximize ROI without sacrificing quality. 

Reach out to learn more!