10 benefits of using video in training and development

Introduction

The use of video in training and development is more than just a trend. According to a study by the Association of Talent Development (ATD), 97 percent of HR professionals said that they used or planned to use video in their training and development programs, and 65 percent predicted that video would play an important role in helping employees develop new skills. Video can help companies achieve these goals as it’s an interactive way for people to learn what they need from experts—and it’s also easy for businesses to produce. 

Video training

Video training is a great way to engage employees, from new hires to executives. It can be used for any stage of your organization’s life cycle, from onboarding and training new employees all the way through ongoing development for managers or executives.

Video training has several advantages over traditional methods:

• Video is more accessible than live classes or workshops. It’s available 24/7 and can be accessed anywhere with internet access (and even offline). This means that employees can get their learning done during off hours or even on their commute home from work.
• Because video content is self-paced, it eliminates issues with group dynamics where some participants may feel left behind by others who have more experience in certain topics–everyone learns at their own pace without feeling pressured by others around them. Videos are easy to customize based on each person’s needs; there’s no need for expensive specialized equipment like projectors or whiteboards because everything happens right on their computer screen!

Learning and development

Video is a great way to learn and develop. It’s used in a variety of contexts, such as employee training, customer training, and supplier development.

Video can be used to train employees on new skills or processes. For example, if you have a team member who will be working with clients over the phone or via email, you could record yourself demonstrating how best to interact with them while they’re on the call/email chain so that they know how best to handle these interactions themselves when they come up next time (and so do other team members).

Video can also be used as an introduction to a topic that might otherwise seem overwhelming – like learning about diversity if you’re new at your company; understanding different types of software programs used by marketers; etc…

Employee training

• Video is more engaging than reading or listening to audio, which makes your employees more likely to remember what they learned.
• It’s more efficient than traditional methods of employee training because it allows you to cover more material in less time and allows employees who are geographically dispersed, or have different schedules, access the information when it’s most convenient for them.
• With video, you can also personalize the information based on an employee’s specific needs (such as those who are new on the job).

Impactful content

Video is a powerful way to deliver content. It allows you to engage with your audience and make a lasting impact on them.

Video can be used to deliver both informative and entertaining content that is personal to the viewer, making it an effective way for organizations large or small to reach their goals.

Employee Advocacy

Employee advocacy is a valuable tool for your business. Employees who share the films they’ve seen with their friends and family help you reach additional individuals interested in your product or service. Workers are also more inclined to share a video if they believe it is relevant to them. This may be done by developing movies that answer frequent issues or problems seen by employees from various departments or jobs within a business. Lastly, enjoyable videos are more likely to be shared than those that are neither amusing nor exciting (but still informative).

Videos of high quality

The quality of your video is crucial, but it is determined by various things. The resolution, frame rate, and bitrate are all examples of these. The amount of pixels in a frame is referred to as resolution; a higher resolution generates more explicit images and movies that seem better on larger displays or when seen up close. Frame rate relates to how many frames per second (FPS) are displayed on the screen; greater FPSs allow for smoother action, while lower FPSs might seem jerky if not accompanied by high-quality film. The bitrate is the amount of data consumed per second during playing; this impacts how smooth your video seems and how much space it takes up when saved or streamed online.

Marketing using video

Video marketing is an effective method for promoting goods and services. Video may help you engage with customers meaningfully, define your brand identity, and create a corporate culture.

Promotional videos

Marketing films are an excellent approach to marketing your business and services. Videos may be used to market your business or service to a larger audience by interestingly conveying your message. If you’re seeking new consumers, it is worth considering including a marketing film as part of the material on your website or social media platforms.

Personalized marketing

Customized marketing is an essential part of modern marketing. It is a method of increasing the effectiveness of your marketing activities while also improving the user experience. Email, social media, and website customization are all examples of personalized marketing.

Efficient

Employee training via video is an effective method.

Traditional approaches, such as classroom training or instructor-led courses, are less effective than video training. In fact, it can cut the number of hours required to finish a system by up to 75%.

Process improvement

Employee training via video is a more efficient method. It’s simpler to communicate the message, and it’s easy to measure progress so you can understand what needs to be improved.

Video training also minimizes the time spent on training, allowing workers to return to their regular jobs sooner than if they were shown what to perform in person or through printed materials.

Time-saving

Videos can help you save time.

Video training may be utilized for staff growth and exercise, but it is also an excellent method to save time in other aspects of your organization. Suppose you need to offer new recruits information on perks or policies, for example. In that case, you may utilize video instead of lengthy handouts or presentations that take up hours of your time. You may even have them view the videos before their first day of work!

Conclusion

Video is a strong teaching and development tool, but it’s not just about the advantages. What distinguishes video is its ability to create meaningful experiences for employees. We can engage with our audience in ways that no other media can. This connection will help them learn more effectively while also making them feel appreciated by their employer.