This article discusses six types of marketing videos for B2B companies to use in their sales funnel: brand awareness, educational, product demo, testimonial, explainer, and how-to...

The article highlights seven ways brands can use influencer marketing in their internal communications. Using influencers can help improve employee engagement, reduce turnover, and promote the company's brand throughout the...

Video is essential in internal communications as it can engage employees, improve learning outcomes, and create personal connections. Use it to tell your brand's story, gather input, and create real-time...

This article discusses the benefits of using instructional videos to simplify change management processes in businesses. Video training is more engaging, effective, and accessible for...

An elevator pitch is a brief, persuasive statement that explains what you do and why it is essential. This post explains how to construct a high-level framework, choose the best way to tell your story, use strong wording, and...

Using video can help you lead your remote sales team more effectively. Use video for sales meetings, training, showcasing products, and creating a video library for sales...

Sales discovery calls are important for identifying customer needs and can be improved by setting goals, planning ahead, using the right resources, and asking open-ended...

This post explains how to use embedded video in email marketing campaigns to increase engagement and open rates. Embedded video can also help boost sales and educate...

The article discusses the ideal duration of videos based on their purpose. Short videos are useful for quick messages, while longer videos are better for content delivery and...

A successful sales organization requires a high-performing team led by a great leader. The team needs clear direction, support, and accountability, as well as knowledge of sales essentials such as teamwork, marketing, customer service, and...