6 Sales Touchpoints That Might Benefit From Video Introductory
Video is becoming increasingly significant in sales. It’s changing how salespeople interact with their prospects, from the website, to email marketing, to on-site meetings, and social media. While we’ve already discussed how organizations can utilize video to help their website’s lead-generation efforts (and why they should), here are six other contact points that can benefit from using video:
1. The Internet site
Websites have many potential customers’ initial impressions, which may be a fantastic opportunity to convert visitors into leads. When persuading someone that your product or service is worth their time and money, a video may help in ways that words cannot.
When you have a video on your website, search engines consider it more practical than other forms of media since they know consumers prefer videos to other forms of media/information. This implies that if you want your site’s SEO score (the number used by search engines like Google) to be comparable to rivals’ sites that already utilize videos, adding them will help!
2. The Call
The phone call is among the most critical sales contact points, yet it may take work. A video call helps you to engage with your consumer more personally than a spoken conversation, and you can also give better service because you can observe their body language and facial reactions. Video calls are more efficient than ordinary phone conversations since they allow you to obtain time-sensitive information about the customer’s wants and preferences without waiting for them to answer the phone or book an appointment for another day. Furthermore, video chat allows both parties engaged in the conversation—the vendor and buyer—to save time by recording all required information right away rather than undertaking research later while testing out different products/services before deciding to buy.
3. Meetings on-site
Video may teach sales representatives, clients, and new employees in various ways. It is also an excellent method for facilitating on-site meetings between CEOs and their teams. The following are some of the advantages of using video:
- Improved information retention – You’ll have more chances to review topics with your audience than traditional means such as reading or listening (which don’t always stick).
- Collaboration has improved. In some cases, it can be difficult for multiple people who are located far away from each other to collaborate effectively without some technology in place that allows them all access at once; this could include video conferencing software like Zoom or GoToMeeting which lets everyone see each other’s faces while communicating over the internet via webcam/microphone setup instead of just text messages alone!
4. Email Promotion
Email marketing is a terrific method to contact your target audience, but it may take work to stand out. Since video helps you tell a narrative and engage people emotionally, video is an excellent tool for email marketing.
Furthermore, videos may be readily shared on social networks like Facebook and Twitter. This implies that potential clients can watch your video if they follow you on these sites or are linked to someone who has shared it with them in some way (such as through Facebook Messenger).
5. Use of Social Media
When it comes to social media, several channels may be utilized to promote sales in various ways:
- Because of its vast user base, Facebook is the most popular platform for companies (1 billion monthly active users). Businesses use Facebook Advertising as an excellent marketing tool to directly reach their target audience. The ads are based on targeting factors such as geographical or demographic traits, making them more targeted when compared to other advertising mediums such as TV commercials, which are not only prohibitively expensive but also fail to reach people who need them the most!
6. Following the Sale
Your clients can supply you with vital comments and recommendations after the transaction. Sending out a post-sale survey or asking for testimonials should encourage customers to share their experience with you. This can assist you in enhancing your product or service offerings while building trust among potential clients who may have yet to hear of your company but are contemplating future purchases.
If you don’t already have one, try developing one—a series of short movies demonstrating how one or more clients have profited from utilizing your product or service (s). Case studies, when done effectively, are a fantastic method to create credibility while demonstrating how great it is to work with other businesses like yours!
Video is becoming increasingly significant in sales.
In sales, video is becoming increasingly crucial.
Text can’t compete with video as it’s significantly less engaging. People can remember what they see and hear better than what they read, making videos more memorable as well. Videos can also be personalized to meet each customer’s needs, making them feel appreciated by your company.
Video is becoming increasingly significant in sales. It’s simple to make, entertaining, and provides consumers something to remember you by. Start with one of these contact points if you want to improve your sales process using video!
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