How to Craft Your On-Camera Elevator Pitch
An elevator pitch is a brief, persuasive statement that explains what you do and why it is essential. It’s an excellent approach for connecting with possible clients, investors, or partners. Nevertheless, if your elevator pitch isn’t well-crafted, it might come across as hurried or confusing—or, worse, like a sales pitch! In this post, we’ll guide you through constructing an excellent elevator pitch from beginning to end so that you’ll be prepared for anything when you present your 60-second (or less) sales pitch on camera.
Determine the purpose of your video.
What’s the intent of your video? What’s your desired outcome, and what problem do you hope to solve? Who is your intended audience, and how will seeing your film help them? What effect does it have on their lives or careers? Additionally, how long should it be manageable for folks short on time yet providing enough information about themselves?
Determine the audience you want to reach and the effect you want to have.
- Determine the audience you wish to go to.
- Determine the influence you wish to have.
- Employ your message’s correct wording, tone of voice, and visual aspects.
Create a high-level outline for your pitch.
It would be best if you constructed a high-level framework for your presentation for your pitch to be effective. This includes the following:
- Introduction (who you are and what you do)
- Body (what problem you fix) (what problem you solve)
- Invitation to action (how people can get started working with you)
The introduction should be brief and to the point, providing enough information about who the speaker is, what they do, and why their audience should be interested in them or their product/service. The body should include more information about how this individual addresses problems in the world and how they’ve assisted other firms in succeeding. Lastly, conclude with a powerful call to action (CTA).
Calculate the amount of time you have to tell your narrative.
So, how long do you have to tell your story?
One to two minutes is the answer. That is all the time someone has to create an impression on a possible employer or investor, so make sure to fill it with filler words and provide more information. If the interviewer asks you a question about anything specific that isn’t covered in your elevator pitch, go ahead and answer it! Instead, stick to what works: keep things brief and simple while focusing on how hiring/funding/buying from/working with YOU will help THEM.
If numerous individuals are conducting interviews simultaneously (which is usual), don’t be afraid to go over your permitted two minutes—they’ll enjoy having additional time to learn about who YOU are as an entrepreneur!
Choose the best way to tell your story by studying other videos that do it well.
- Study other videos that do it well.
- Watch marketing, sales, and personal branding videos.
- Take notes of the structure, duration, and tone of each one.
Record yourself reading the script and listening to the recording to assess what works and what doesn’t.
Once you’ve finished your elevator pitch, videotape yourself reading it. This will allow you to observe what works and doesn’t so you can make modifications. Check that the audio quality is sufficient for others to hear clearly. Tweak it until it’s about your business!
Once the recording is done, listen back attentively and take comments on which portions performed well and which sections may need some adjustments. Then rewrite those portions until they seem natural when spoken aloud (or recorded). After repeating this process several times over several days/weeks/months, depending on how quickly or slowly you work at learning new things about yourself through trial-and-error experimentation with different techniques…you should feel comfortable enough to read off-camera in front of other people without tripping over words or making embarrassing mistakes!
Use strong wording emphasizing the benefits of what you’re selling or describing.
One of the easiest ways to make your elevator pitch more compelling is by employing language that underlines the advantages of what you’re giving or presenting.
For example, suppose you’re pitching a freelancer hiring software. In that case, you should include phrases like “flexibility” and “freedom” in addition to discussing how simple it is for employers and job seekers. These are strong words because they show customers how they will profit from adopting your product or service. Furthermore, utilizing actionable language ensures that everyone listening understands exactly what activities need to be taken after hearing about your company idea—this helps to guarantee that there are no misconceptions when it comes time to act!
Finally (and this goes without saying), be sure to use terms that are detailed enough to avoid confusing listeners but also memorable enough to ensure that they remember what was said during their chat with someone else later on down the road.
Practice what you’re going to say.
- Try it in front of a mirror.
- Try it out on a friend or family member.
- If you have a pet, practice with it.
- Lastly, if none of these choices are available, record yourself on your mobile phone or tablet camera, talking about yourself and what makes you unique (even if it’s just for fun!).
Prepare to deliver an effective elevator pitch in a short amount of time!
Being ready to deliver an excellent elevator pitch is the first step. You will have limited time to present your case, so you must rehearse previously.
Here are some pointers:
- Practice your pitch until you know it by heart. When the interviewer asks for your elevator pitch, you can confidently give it without hesitation or fumbling.
- Plan exactly what topics you want to address during this section of the meeting/interview process (i.e., why they should hire/work with/buy from) before stepping into the interview room/on-camera situation. This helps guarantee that all aspects of their business are treated effectively and that nothing is overlooked by accident!
We hope this article has helped you understand how to create an effective elevator pitch that will pique your audience’s interest in what you offer. Remember, it’s not about getting every word correct or sounding perfect—it’s expressing the most critical information in the shortest time possible so that people can become enthusiastic about what you do!